Google Launches 'Google Cast' for Audio Streaming as AirPlay Alternative With a Twist [iOS Blog] http://goo.gl/rlBHjc

Google today announced Google Cast for audio, a new music streaming technology in the vein of Chromecast that lets users stream sound from their smartphone, tablet, or Chrome-based web browser to Google Cast-ready speakers.

The service uses pre-existing apps like Pandora, iHeartRadio, and Google Play Music, amongst a sizable list of others, to play a user's songs on a selection of speakers from companies like Sony and LG. With the long list of supported apps and sites, Google Cast supports a wide variety of input devices from iPhone, iPad, Android Phones and tablets, to any Mac or PC with a Chrome browser.

While Google Cast at first glance appears similar to Apple's AirPlay in that it is a standard available to speaker manufacturers to ensure support for wireless audio streaming, Google Cast speakers stream content from the cloud rather than directly from the control device. As a result, Google promises users will receive the best sound quality and can multitask on their devices without disturbing the streams.

The company promises the first Google Cast-ready speakers from Sony, LG, and HEOS by Denon will be made available this spring. Alongside the promise of a wider array of brands supporting the service with their own speakers throughout 2015, Google states that these devices will accompany "a growing Google Cast ecosystem," which plans to include Android-based TVs, gaming consoles, and even set-top boxes.

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Google Launches 'Google Cast' for Audio Streaming as AirPlay Alternative With a Twist [iOS Blog]